Retail Expansion
5 articles
Olive Young Launches US Debut, Expanding K-Beauty Market Reach
K-beauty now commands a substantial $2.
PROYA US prestige skincare expansion begins at Ulta Beauty
While Target replaces its Ulta Beauty shop-in-shops with a new prestige assortment in more than 600 stores this fall, Ulta is bringing a Chinese skincare giant, Proya, into 400 of its own locations.
Blueland unveils bold new packaging for retail aisle expansion
Blueland, a company that has already sold over 10 million products and achieved $100 million in lifetime sales, is now overhauling its entire brand and packaging to conquer the retail aisle.
Bluemercury Expands Footprint, Plans 30 New Stores
As Macy's Inc. prepares to shutter approximately 150 underperforming locations through 2026, its prestige beauty division, Bluemercury, is simultaneously planning to open 30 new stores and renovate 30
Walmart Expands Beauty Experts Program to 425 Stores
Walmart is expanding its 'Beauty Experts' program to 425 stores, a strategic initiative that will place dedicated beauty advisors in nearly two and a half times more locations than Bluemercury, a luxu