Retail Expansion
3 articles

Comparisons
Blueland unveils bold new packaging for retail aisle expansion
Blueland, a company that has already sold over 10 million products and achieved $100 million in lifetime sales, is now overhauling its entire brand and packaging to conquer the retail aisle.
Victor Hale·May 26, 2026

Beauty
Bluemercury Expands Footprint, Plans 30 New Stores
As Macy's Inc. prepares to shutter approximately 150 underperforming locations through 2026, its prestige beauty division, Bluemercury, is simultaneously planning to open 30 new stores and renovate 30
Sofia Duarte·May 7, 2026

Industry Picks
Walmart Expands Beauty Experts Program to 425 Stores
Walmart is expanding its 'Beauty Experts' program to 425 stores, a strategic initiative that will place dedicated beauty advisors in nearly two and a half times more locations than Bluemercury, a luxu
Nina Kapoor·May 7, 2026