Retail Media

4 articles

A living room with a TV screen showing a Walmart storefront integrated into a streaming service, symbolizing the convergence of entertainment and e-commerce.

Product Reviews

Walmart Turns Streaming Services into Storefronts with $1 Billion Bet

Walmart just spent over $1 billion to acquire Vibe.

Hugo Lambert·June 30, 2026

Futuristic retail environment with AI-driven displays, personalized recommendations, and seamless shopping experiences, highlighting every moment as a commerce opportunity.

Buying Guides

AI Transforms Retail: Every Moment Becomes a Shopping Opportunity

P&G identified 800,000 households for its Cascade Platinum Plus dishwasher detergent, achieving a 2X increase in marketing effectiveness, according to ADWEEK .

Hugo Lambert·June 30, 2026

A vibrant illustration of Walmart's store interior merging with digital data streams, symbolizing the rapid growth of its advertising business.

Brand Spotlights

Walmart's ad business sees strong Q1 growth

Walmart's global advertising business surged by 37% in the first quarter of fiscal 2027, a strategic pivot that significantly outpaces its overall revenue growth, according to TradingView .

Stella Moreno·May 21, 2026

Customer using a tablet to watch an expert video review on a Sam's Club product page, surrounded by store merchandise.

Product Reviews

Sam's Club embeds third-party expert videos on product pages

Sam's Club now embeds third-party expert reviews directly onto product pages.

Hugo Lambert·April 20, 2026