Shopper Experience

1 article

Shoppers in a modern store interact with assistive AI, making independent choices. This highlights user autonomy over algorithmic control for a positive customer experience.

Shoppers Want AI Help, Not Control: Why Brands Must Prioritize Autonomy

While shoppers welcome AI assistance, they strongly reject its control over purchases. Brands must prioritize user autonomy and ethical AI to build trust and avoid alienating consumers.

Victor Hale·April 3, 2026