BrandDeepDive

Social Commerce

4 articles

Paris Hilton collaborating with Google engineers on an AI-powered platform for building personalized digital worlds and social commerce experiences.
Technology

Paris Hilton partners with Google for new app development

Paris Hilton, known for 'that's hot' and early 2000s reality TV, is now spearheading a new mobile app with Google, powered by advanced AI to let anyone build their own digital world.

Victor Hale·June 11, 2026
Abstract representation of users in social commerce, with glowing connections leading to an impulse purchase, highlighting the psychological influence of collective presence.
Brand Spotlights

What is the psychology of impulse purchases in social commerce?

An online survey of 392 respondents revealed how simply being 'present' with others online, even without direct interaction, significantly increases the likelihood of an unplanned purchase ( PMC ).

Stella Moreno·May 11, 2026
Diverse TikTok creators actively selling products on TikTok Shop, illustrating the platform's massive $15.82 billion in US sales and its impact on brand revenue.
Industry Picks

TikTok Shop Creator Impact on Brand Sales Surges Past $15 Billion

In 2025, TikTok Shop's U.

Nina Kapoor·May 8, 2026
Close-up of Dr Melaxin's "filler in a stick" balm, glowing, with blurred TikTok videos on a phone, symbolizing its viral social media success and K-Beauty trend.
Beauty

Viral 'Filler in a Stick' Balm Sells 13,000 Units on TikTok

Dr Melaxin’s Cemenrete Calcium Multi Balm, dubbed a 'filler in a stick,' has gone viral on TikTok, selling 13,000 units in six days. Expert analysis clarifies its cosmetic effects versus medical treatments.

Sofia Duarte·April 2, 2026