BrandDeepDive

Social Proof

2 articles

Gen Z consumers actively engaging with brands online, demonstrating a preference for companies that reflect their personal values and beliefs.
Industry Picks

Why Gen Z Buys From Brands That Align With Their Values, Not Just Hype

Travel giant Expedia recently partnered with livestreamer IShowSpeed for a 12-hour Twitch and YouTube broadcast of his Caribbean tour.

Nina Kapoor·May 7, 2026
Two business executives, one from Butterly and one from LCG Foods, shaking hands to symbolize their new three-year partnership aimed at boosting Canadian food and beverage brands through consumer reviews and social proof.
Industry Picks

Butterly and LCG Foods Announce Three-Year Partnership for Brands

Butterly and LCG Foods Distribution have announced a three-year partnership to help Canadian food and beverage brands drive sales through authentic consumer reviews and social proof.

Nina Kapoor·April 8, 2026