BrandDeepDive

Spending Power

2 articles

Diverse group of sophisticated individuals aged 40-65 exploring luxury fragrances in an elegant boutique setting, showcasing their refined taste.
Beauty

The Over-40 Shift: Fragrance Sales Drive New Beauty Industry Priorities

Last year, the global luxury fragrance market grew by 15%, driven by consumers aged 40-65—a demographic the beauty industry historically overlooked, according to Euromonitor .

Sofia Duarte·September 4, 2026
A diverse group of consumers in a supermarket, some appearing stressed by product prices, others subtly protesting, illustrating the link between low-income spending power and brand boycotts.
Industry Picks

Report Links Consumer Boycotts to Low-Income Spending Power

A recent report highlights a significant correlation between households with reduced spending power and their increased participation in brand boycotts. These boycotts are largely triggered by concerns over unfair pricing strategies.

Nina Kapoor·April 7, 2026