BrandDeepDive

Sponsorship

2 articles

American football soaring over a vineyard at sunset, symbolizing the NFL sponsorship of Y Series wine in Australia and New Zealand.
Brand Spotlights

NFL sponsorship boosts wine brand visibility in Australia, NZ

South Australia's Y Series wine is now the official wine sponsor of the NFL across Australia and New Zealand, marking its largest sporting partnership to date.

Stella Moreno·April 23, 2026
A dramatic image showing the PepsiCo logo partially obscured by a vibrant music festival crowd, with a distant stage figure under a spotlight, symbolizing brand risk and corporate decisions in the entertainment industry.
Brand Spotlights

PepsiCo Withdraws Sponsorship From UK Festival Headlined by Kanye West

PepsiCo has pulled its sponsorship from a major UK music festival following the announcement of Kanye West as a headliner. This decision puts a spotlight on brand risk management and its potential impact on the company's valuation.

Stella Moreno·April 7, 2026