The Potion Studio

1 article

A vibrant Ulta Beauty store interior showcasing a wide array of beauty and wellness products, with a special emphasis on newly introduced exclusive brands.

Ulta Beauty Rolls Out Exclusive Brands to Stores

By August 23, Ulta Beauty will have rolled out The Potion Studio, a brand that has more than doubled its revenue year over year, to 460 stores.

Nina Kapoor·August 19, 2026