Trustpilot

1 article

A skeptical consumer views a product review screen, with AI-generated text subtly altering content, symbolizing the challenge of maintaining trust in e-commerce amidst AI deception.

AI-Generated Deception: Why Ethical Guardrails Are Non-Negotiable for Product Reviews

The proliferation of AI in product reviews presents a direct threat to the foundation of e-commerce, making the proactive implementation of ethical guardrails an urgent necessity for maintaining consumer trust.

Victor Hale·April 10, 2026