Viral Trends
2 articles
Beauty
Medicube's viral skincare products surge in beauty market
During Amazon's recent Prime Day, Medicube, a relatively unknown K-beauty brand, surged to become the second-highest-ranking beauty brand, capturing approximately 3 percent of all beauty sales, accord
Sofia Duarte·July 17, 2026
Industry Picks
The Dupe Beauty Products Shift: How Social Media Commerce Is Reshaping the Market
Once relegated to obscure online forums, dupe beauty products have exploded into mainstream retail, fueled by viral social media trends and a new generation of price-savvy consumers.
Nina Kapoor·April 7, 2026