A good storefront window already earns its space. It lets daylight in, keeps the interior visible from outside, and gives passing shoppers a direct look at products, displays, and activity inside.
Adding digital content can make that frontage more dynamic, but covering the glass with an opaque screen changes the very feature that made the window useful. UiBig approaches that problem with transparent LED displays that put moving content onto glass while preserving a substantial view through it.
Keep the Storefront Open
Transparent LED uses LED lines arranged across a largely open surface rather than filling the entire display area with an opaque panel. On UiBig’s C-Series, the confirmed transparency range is 70% to 90%, so the glass can continue to provide sightlines between the street and the interior.
That creates a different storefront experience from a conventional solid display. Campaign graphics, product visuals, announcements, and motion can occupy a large section of glazing while merchandise, interior lighting, and activity remain visible behind the screen.
For retailers and showrooms, the result is especially useful when the physical space is already part of the presentation. A carefully designed interior does not have to disappear behind a digital wall simply because the storefront also needs changing visual content.
Give Digital Content Enough Brightness for Daylight
A storefront screen has to compete with conditions that an indoor television never faces. Sunlight, reflections, street lighting, and the direction of the glass can all affect how easily digital content reads from outside.
UiBig rates its transparent display system up to 5,500 nits and includes auto-dimming. The high brightness supports daytime visibility, while automatic dimming adjusts the output as surrounding light conditions change.
UiBig also shows its own transparent LED installation on a Malaysian shopfront. From the street, the content remains visible in daylight; from inside, the view through the glazing remains open. That first-party installation provides a useful picture of the balance the system is designed to achieve.
