Visual Merchandising

3 articles

Make Storefront Glass Work Harder With UiBig Transparent LED Displays

Retailers are constantly seeking innovative ways to capture attention and drive foot traffic. Traditional window displays are static, while solid digital screens block natural light and the view into the store. UiBig Tra…

What is the psychology of color in fashion brand influence?

Within 90 seconds of encountering a product, color alone can contribute up to 90 percent of the information shaping a consumer's decision, according to appliedpsychologydegree .

Sofia Duarte·June 8, 2026

Abstract visualization of color psychology influencing consumer perception and purchasing decisions in branding.

Brand Spotlights

What is Color Psychology in Branding and Consumer Perception?

Up to 90% of a consumer's initial product judgment can be based solely on its color marketing, according to Verasolve .

Stella Moreno·April 14, 2026