The Apple MacBook Neo is now recommended as the best budget laptop for most buyers at just $599, a price point traditionally dominated by brands like Asus and Acer, according to PCMag. This unexpected entry into the sub-$600 segment challenges established market expectations, where high-performance features are becoming accessible at significantly lower costs, reshaping consumer choices for the best cheap laptop brands in 2026 competing with Asus.
Apple has historically positioned itself as a premium brand with high price points, but it is now actively competing and winning in the sub-$600 budget laptop market. The M1 MacBook Air was briefly available for $499 as a new, not refurbished, unit, an unprecedented price point for a new Apple laptop that challenges its premium brand image, as reported by Wired. This simultaneously occurred while the M4 MacBook Air dropped to $749 in November, further indicating a strategic pricing push at various entry points.
The budget laptop market is undergoing a significant transformation, with premium features becoming standard and traditional brand hierarchies being disrupted, making value a more complex and competitive proposition for all manufacturers. This deliberate strategy by Apple to capture market share at the extreme budget end, rather than just offering a single competitive option, suggests a broader redefinition of the entry-level price point for perceived premium value.
The New Baseline for Budget Performance
- $500 — The Dell 14 Plus, featuring a 2560 x 1600 resolution display and 16 GB of RAM, was discounted as low as $500 during Black Friday, according to Wired.
- $630 — The HP OmniBook 5, equipped with a Snapdragon X processor, 16 GB of RAM, 512 GB of storage, and a 14-inch OLED screen, is available for $630, as reported by Wired.
- $699 — The Dell XPS 13 has a starting configuration for $699 with 8 GB of RAM, with an upgrade model offering 16 GB of RAM for $899, according to Wired.
These examples illustrate that 'budget' no longer means sacrificing core performance or display quality. High-end features are becoming accessible at lower price points, setting a new expectation for value in the market.




