Apple
12 articles
The Budget Laptop Resurgence: Premium Features Now Starting at $599
Apple has launched the MacBook Neo, a new laptop starting at $599, with a student price of $499, directly challenging the notion that premium features require a premium price tag.
Forbes Lists Top Companies for Customer Service Excellence
This year's Forbes Best Customer Service list features Amazon and Apple in the top 10.
Best Laptops of 2026: Expert Reviews and Apple's New MacBook Neo
A $599 Apple laptop, the MacBook Neo, launched in the first half of 2026.
Apple blocks rival browser trackers, challenging Chrome
A new Apple ad campaign directly tells users they can escape tracking by abandoning Chrome for Safari.
Apple's 2026 Strategy Drives Strong Financials and Market Leadership
An entire Major League Soccer match was recently broadcast live, captured exclusively on an iPhone 17 Pro.
Tim Cook steps down as Apple CEO in 2026, John Ternus to lead
Apple CEO Tim Cook will step down on September 1, 2026, a full two years from now, handing the reins to hardware chief John Ternus.
John Ternus to Take Apple CEO Role From Tim Cook
After 15 years, Tim Cook will transition to executive chairman, making way for hardware chief John Ternus, according to The Guardian .
Apple's Leadership Shift Could Undermine Brand Trust.
Under CEO Tim Cook, Apple’s market valuation has surged to unprecedented levels, yet this financial triumph has coincided with a notable erosion of the company's once-revered brand image.
Apple vs. Google: Smart Home Ecosystem Strategies
Apple is reportedly developing a 7-inch smart display for around $350, expected to launch in 2026.
MacBook Air M5: $949 discounted model offers strong performance
Just launched, Apple's 2026 MacBook Air with the M5 chip is already available for $949, a 14% reduction from its $1,099 original price, for a configuration featuring 16GB of memory and a 512GB SSD, ac
Apple MacBook Neo Comparison: Powerful Chip, Starting at $599
Apple has just unveiled the MacBook Neo, starting at an unprecedented $599.
Apple AirPods Max 2 Review: H2 Chip Enhances Audio and ANC
Apple's new AirPods Max 2 headphones integrate the H2 chipset, bringing enhanced Active Noise Cancellation, superior audio, and advanced intelligent features. This marks a significant refresh for the premium over-ear headphones, introducing capabilities previously exclusive to the AirPods Pro line.