Apple

12 articles

A modern, sleek laptop with a glowing Apple logo on a minimalist desk, showcasing premium features at an affordable price point.
Technology

The Budget Laptop Resurgence: Premium Features Now Starting at $599

Apple has launched the MacBook Neo, a new laptop starting at $599, with a student price of $499, directly challenging the notion that premium features require a premium price tag.

Victor Hale·June 27, 2026
Split image showing futuristic digital customer service and a personal, high-touch customer interaction, representing Forbes' top companies for service excellence.
Product Reviews

Forbes Lists Top Companies for Customer Service Excellence

This year's Forbes Best Customer Service list features Amazon and Apple in the top 10.

Hugo Lambert·June 25, 2026
The new Apple MacBook Neo laptop, featuring a slim design and glowing logo, is showcased on a modern desk with a blurred city background.
Product Reviews

Best Laptops of 2026: Expert Reviews and Apple's New MacBook Neo

A $599 Apple laptop, the MacBook Neo, launched in the first half of 2026.

Victor Hale·June 17, 2026
Apple's Safari browser acts as a shield, blocking digital tracking arrows and protecting a user from the threat of Google Chrome.
Brand Spotlights

Apple blocks rival browser trackers, challenging Chrome

A new Apple ad campaign directly tells users they can escape tracking by abandoning Chrome for Safari.

Stella Moreno·June 4, 2026
A futuristic cityscape showcasing Apple's innovation, with an iPhone 17 Pro capturing a dynamic scene, symbolizing market leadership and strong financial performance.
Technology

Apple's 2026 Strategy Drives Strong Financials and Market Leadership

An entire Major League Soccer match was recently broadcast live, captured exclusively on an iPhone 17 Pro.

Victor Hale·May 28, 2026
Tim Cook handing over the CEO role to John Ternus at Apple, symbolizing a new era of hardware innovation and leadership.
Brand Spotlights

Tim Cook steps down as Apple CEO in 2026, John Ternus to lead

Apple CEO Tim Cook will step down on September 1, 2026, a full two years from now, handing the reins to hardware chief John Ternus.

Stella Moreno·May 19, 2026
Tim Cook symbolically hands over a futuristic Apple device to John Ternus, signaling a new era of leadership at Apple.
Brand Spotlights

John Ternus to Take Apple CEO Role From Tim Cook

After 15 years, Tim Cook will transition to executive chairman, making way for hardware chief John Ternus, according to The Guardian .

Stella Moreno·April 22, 2026
A dramatic, cinematic view of the Apple logo casting a long shadow over a city, symbolizing the potential erosion of brand trust despite immense market valuation.
Brand Spotlights

Apple's Leadership Shift Could Undermine Brand Trust.

Under CEO Tim Cook, Apple’s market valuation has surged to unprecedented levels, yet this financial triumph has coincided with a notable erosion of the company's once-revered brand image.

Stella Moreno·April 22, 2026
A split-screen visual comparing Apple's premium smart home ecosystem with Google's dynamic and interactive smart home devices.
Comparisons

Apple vs. Google: Smart Home Ecosystem Strategies

Apple is reportedly developing a 7-inch smart display for around $350, expected to launch in 2026.

Victor Hale·April 21, 2026
A close-up of the new 2026 MacBook Air with the M5 chip, showcasing its slim design and illuminated Apple logo on a clean, modern desk.
Product Reviews

MacBook Air M5: $949 discounted model offers strong performance

Just launched, Apple's 2026 MacBook Air with the M5 chip is already available for $949, a 14% reduction from its $1,099 original price, for a configuration featuring 16GB of memory and a 512GB SSD, ac

Victor Hale·April 15, 2026
A new Apple MacBook Neo laptop with a powerful chip, priced affordably at $599, displayed on a clean desk.
Buying Guides

Apple MacBook Neo Comparison: Powerful Chip, Starting at $599

Apple has just unveiled the MacBook Neo, starting at an unprecedented $599.

Hugo Lambert·April 11, 2026
Apple AirPods Max 2 headphones in space gray, showcasing their premium design and over-ear comfort, highlighting the advanced H2 chip for superior audio and noise cancellation.
Product Reviews

Apple AirPods Max 2 Review: H2 Chip Enhances Audio and ANC

Apple's new AirPods Max 2 headphones integrate the H2 chipset, bringing enhanced Active Noise Cancellation, superior audio, and advanced intelligent features. This marks a significant refresh for the premium over-ear headphones, introducing capabilities previously exclusive to the AirPods Pro line.

Victor Hale·April 3, 2026