BrandDeepDive

Adidas

2 articles

Adidas logo and MediaCom logo merging in a symbolic representation of their new global media account partnership, set against a city backdrop.
Comparisons

Adidas Taps MediaCom for Global Media Account, Shifting $300M

Adidas selected MediaCom as its new global media agency partner for its estimated $300 million media-buying account, ending a long-standing relationship with incumbent Carat.

Stella Moreno·April 13, 2026
Adidas's iconic shoe partially submerged in a digital sea, symbolizing the brand's complex relationship with online advertising and growth.
Industry Picks

Adidas's Media Review Signals a Paradox of Growth and Misdirection

Adidas, a global brand reporting 24.

Stella Moreno·April 13, 2026