BrandDeepDive

Adweek

4 articles

AI agents facilitating direct brand discovery conversations between consumers and brands, bypassing traditional search engines in a futuristic digital landscape.
Comparisons

AI Agents Reshape Brand Discovery Playbooks in New Era

Marketers are now attempting to "work around" AI agents as consumers increasingly discover brands through direct conversations rather than traditional search engines, according to ADWEEK .

Victor Hale·June 30, 2026
A split image showing a shopper interacting with a futuristic digital interface and another shopper discovering a product in a vibrant physical store.
Industry Picks

ADWEEK Commerce All-Stars 2026: Honoring Shopping Excitement

Despite record-breaking digital engagement, a recent ADWEEK survey reveals 40% of consumers still find their most 'exciting' shopping moments occur in unexpected physical retail discoveries.

Nina Kapoor·June 9, 2026
Golden ADWEEK Agency of the Year award trophy illuminated on a stage, symbolizing industry recognition and achievement for marketing agencies.
Industry Picks

ADWEEK Opens 2026 Agency of the Year Submissions With New Categories

For the first time, ADWEEK's prestigious Agency of the Year awards will specifically recognize media and performance marketing agencies, signaling a major shift in how industry excellence is defined.

Nina Kapoor·June 9, 2026
Brand managers and creators in a high-stakes meeting discussing shifting consumer trust and the impact of ad leader scrutiny on marketing strategies.
Industry Picks

Brands Face Ad Leader Scrutiny Amid Shifting Consumer Trust

Some brands saw sales jump 22% by shifting from one-off campaigns to sustained creator collaborations, according to ADWEEK .

Nina Kapoor·May 26, 2026