Brand Strategy
14 articles
What is Celebrity Brand Ambassadorship Strategy and Psychology?
In 2012, Beyoncé signed a $50 million endorsement deal with Pepsi.
Why Brands Are Embracing Green Marketing Over Traditional Tactics
Over 60% of skincare buyers now consider sustainable packaging a purchasing factor, fundamentally reshaping how beauty brands approach product presentation and environmental responsibility, according
What is social search and AEO for brands on Instagram?
A brand can establish a professional presence on Instagram in minutes, quickly entering the arena of social search and AEO for brands on Instagram in 2026.
What is the quiet luxury beauty trend and why does it matter?
Laura Mercier dedicates a staggering 83% of its marketing budget to influencer campaigns, generating $93 million in Media Impact Value, according to Launchmetrics .
What Are Cognitive Biases and How Do They Shape Your Purchasing Decisions?
Nearly one-third of consumers now regularly deploy artificial intelligence to compare prices, yet this advanced tech rarely overrides the subtle mental shortcuts influencing their final decisions.
Brands to Use Conversational AI for Customer Journeys by 2026
Despite a growing desire for authentic, real-world interactions, consumers in 2026 increasingly entrust AI agents with their shopping lists and travel itineraries.
What is Brand Nostalgia Marketing and Why Does it Drive Revenue?
Consumers who feel a strong emotional connection to a brand are three times more valuable over their customer lifetime than even those who are merely 'highly satisfied,' according to Greenbook .
Disney+ campaign 'Under The Bed' targets re-engagement
A new cinematic film, 'Under The Bed,' anchors Disney+'s latest 'A Lifetime of Great Stories' campaign.
Gen Z peer reviews are rewriting marketing rules for brands
A recent survey revealed that 72% of Gen Z consumers trust a product recommendation from an anonymous peer online more than an advertisement from a brand itself, according to Edelman Trust Barometer S
Millennial PR vs. Gen Z Social: A Tale of Two Marketing Strategies
Despite 81% of Gen Z being deeply concerned about data privacy, a surprising 88% willingly share their personal information for personalized experiences, according to Wearebrain .
The Paradox of Quiet Luxury: Outdated Trends vs. Enduring Style
Despite a new Rolex Cosmograph Daytona reference 126502 retailing for $57,800 with subtle platinum and ceramic details, quiet luxury handbags are already considered outdated for summer 2026, according
What are the psychological triggers of impulse buying in 2026?
Body image self-discrepancy, a fundamental misalignment between one’s actual and ideal self-image, inflicts severe psychological consequences.
Multiphase Digital IDEA Awards Recognize Innovative Strategies
This year's Multiphase Digital IDEA Awards saw 'EcoChic,' a sustainable fashion e-commerce brand founded just three years ago, beat out a global retail giant for 'Best Integrated Digital Campaign.
How to Evaluate and Compare Brands Using Data-Driven Methods
Thirty-four percent of consumers reported they would discontinue shopping at a retailer entirely if they encountered unfair or unpredictable pricing, according to Forbes .