Brand Strategy
30 articles
Past purchase limitations in 2026 may restrict your buying choices.
Marie Duggan was charged $1,200 by Delta Airlines just to change a flight, a stark example of how routine transactions are becoming punitive.
Claude AI's Super Bowl Campaign Wins Two Cannes Lions Film Grand Prix
Anthropic's Claude AI, a platform developed primarily for enterprise clients, secured two Film Grand Prix awards at the 2026 Cannes Lions International Festival of Creativity.
TikTok Fuels Brand Campaigns That Become Cultural Moments
During the 2026 World Cup, Levi's covered its stadium logos with sheets shaped like its iconic branding, then launched a viral campaign: 'NOTHING TO SEE HERE'.
Forbes Lists Top Companies for Customer Service Excellence
This year's Forbes Best Customer Service list features Amazon and Apple in the top 10.
Cannes Lions 2026 Day 2 Highlights Evolving Creativity
At Cannes Lions 2026, OpenAI stepped directly into the advertising arena, establishing its own ad ecosystem.
What Are Brand Resilience Strategies for Unpredictable Markets?
New U.S. import tariffs once triggered a staggering $5 trillion loss in S&P 500 value, demonstrating how quickly market unpredictability can reshape the economic landscape, according to Revenue Analyt
Carisa's Beauty Products Achieve Cult Favorite Status Through Scarcity
Carisa's "Glow Serum" sold out in just three minutes during its last restock, crashing the brand's website and leaving thousands on a waitlist, according to Brand Analytics Report.
What Is the Evolution of Luxury Fashion Branding in the Digital Age?
Chanel garners over 1,244 Pinterest pins daily for its products, despite lacking an official account, reports Ventureharbour .
Nike's 'So Win' Campaign Among Best This Week
LeBron James, Carlos Alcaraz, and Saquon Barkley headline Nike's latest global campaign, uniting a diverse roster of athletes under a single, philosophical message that reframes greatness as a choice.
What Is Agentic Commerce and How Will It Impact Brands by 2028?
By 2028, one-third of all enterprises are projected to integrate agentic AI, fundamentally reshaping how consumers discover, evaluate, and purchase products, according to Salesforce .
How to Choose Industries for Deep Dives: Criteria and Methods
Before a single brand is analyzed, the initial selection of target industries for deep dives involves sifting through quantitative data to pinpoint just two or three viable sectors, according to polic
Kering brands deepen film production at Cannes
Saint Laurent Productions, a division of the luxury fashion house, co-produced Claire Denis’s 'The Fence,' signaling a new era where fashion brands actively create cinema, not just sponsor it.
New York Post Launches FAST Channel Amid Growing Free Streaming Trend
New York Post Media Group is launching its first free ad-supported streaming TV (FAST) channel, according to Axios .
AI Search Threatens Your Brand's Organic Traffic by 2026.
In the first four months of 2026, a staggering 68.
Brands Will Lose Relevance if They Don't Adapt AI Strategies by 2026.
Nicely Network, by integrating Reddit campaigns with authoritative content, generated over 10,000 AI citations and over US$100 million in tracked sales revenue for clients.
AI Search's Grip Tightens: Retailers Face New Brand Choice Dilemmas
Amazon now lets customers generate product images with AI descriptions, effectively turning conversational AI into a primary shopping interface.
Chewy CEO Sumit Singh scales empathy for pet owners
Chewy CEO Sumit Singh is betting that artificial intelligence can deliver genuine empathy to millions of pet parents, a strategy that could redefine customer service in e-commerce.
Knix opens first permanent U.S. store in Soho to boost DTC sales
Despite selling a majority stake for $320 million in 2022 on the back of its e-commerce success, intimates brand Knix is now opening its first permanent U.
Latin American Brands Boost World Cup Advertising With Localized Strategies
In Brazil, beer brand Brahma promised free nationwide beer if the national team won the World Cup, a high-stakes gamble on national pride and fan loyalty.
Walmart's Google deal challenges Amazon's retail dominance
Walmart, the world's largest retailer, now offers thousands of products for voice shopping via Google Assistant.
Nike and Adidas wage cultural relevance war in 2026
In the span of just one month, both Adidas and Nike dropped six-minute cinematic short films starring A-list celebrities and soccer legends, initiating an unprecedented marketing clash ahead of the Wo
Brand Strategy vs. Performance Marketing: Why Purple Crayon Brand Argues You Need Both
This article argues that brand strategy and performance marketing are not rivals but complementary forces, essential for both long-term brand devotion and immediate sales. Integrating these two approaches creates a powerful system for sustainable business growth, a core philosophy of Purple Crayon Brand.
ADWEEK Commerce All-Stars 2026: Honoring Shopping Excitement
Despite record-breaking digital engagement, a recent ADWEEK survey reveals 40% of consumers still find their most 'exciting' shopping moments occur in unexpected physical retail discoveries.
Building enduring brands with AI requires discipline, experts say
Customers can now instantly tell when a brand uses artificial imagery or lazy AI-generated content, breaking the deeper emotional bond that takes years to build.
What Is Ethical AI Implementation for Brands in Marketing?
A staggering majority of consumers currently distrust brands regarding artificial intelligence, revealing a critical gap between marketing innovation and public acceptance.
AI regulations are reshaping brand strategy in 2026
Over half (53%) of consumers already distrust AI-generated search results and summaries, signaling a looming crisis for brands relying on automated content.
What is color psychology in fashion branding and why does it matter?
A widely cited 2012 study suggesting white lab coats made people perform better on tasks later failed to replicate, challenging simple assumptions about how clothing color impacts cognition.
Ethical AI principles and their marketing benefits
A majority of consumers, specifically 54%, do not trust brands regarding artificial intelligence, creating a significant barrier to AI adoption in marketing, according to Lippincott .
Instagram Plus Subscription Offers More Visibility for $3.99
For the first time, Instagram users can pay $3.
Netflix secures exclusive FIFA World Cup game deal
On June 11, Netflix will launch an officially licensed FIFA Men's World Cup 2026 game, marking its most significant exclusive entry into the competitive sports gaming market.