BrandDeepDive

Beauty Exports

3 articles

A diverse group of international consumers enthusiastically shopping for a wide array of K-Beauty products at a vibrant market stall, symbolizing global expansion.
Beauty

K-Beauty Exports Rose 15% to $5.5 Billion Amid Global Expansion

In the first half of 2025, South Korea became the world's second-largest exporter of beauty products, surpassing many traditional powerhouses, after the United States.

Sofia Duarte·July 5, 2026
A dermatologist in a modern Auckland clinic consulting with a client about popular K-Beauty inspired skin booster treatments.
Beauty

K-Beauty Exports Surge; Skin Boosters Popular in New Zealand

In Auckland, demand for injectable skin boosters, a trend heavily influenced by K-Beauty, surged by 40% last year.

Sofia Duarte·May 4, 2026
A dynamic scene showcasing a wide array of K-beauty products in a South Korean market, with a globe emphasizing the nation's global export leadership.
Beauty

Top K-beauty products drive $11.4B exports

In the first half of 2025, South Korea's beauty exports surged by 15% to a record $5.

Sofia Duarte·May 2, 2026