BrandDeepDive

South Korea

2 articles

A vibrant display of Korean beauty products with a stylized map of the US in the background, illustrating the surge in K-beauty exports.
Industry Picks

K-Beauty Exports to US Skyrocket

Korean cosmetics exports to the U.

Nina Kapoor·May 30, 2026
Diverse international patients arriving at a futuristic K-beauty medical tourism center in Seoul, South Korea, seeking aesthetic treatments.
Beauty

K-beauty treatments fuel record medical tourism to South Korea

Last year, over 2 million international patients traveled to South Korea for medical care, a figure that nearly doubled from the previous year, driven largely by the allure of K-beauty treatments, acc

Sofia Duarte·May 29, 2026