BrandDeepDive

Brand Engagement

2 articles

Gen Z consumers actively engaging with brands online, demonstrating a preference for companies that reflect their personal values and beliefs.
Industry Picks

Why Gen Z Buys From Brands That Align With Their Values, Not Just Hype

Travel giant Expedia recently partnered with livestreamer IShowSpeed for a 12-hour Twitch and YouTube broadcast of his Caribbean tour.

Nina Kapoor·May 7, 2026
A visual representation contrasting AI-driven brand engagement with traditional marketing methods, highlighting efficiency and human connection.
Comparisons

What is AI's role in brand engagement versus traditional strategies?

In 2023, nearly 70% of customer service specialists reported that artificial intelligence (AI) positively impacted problem resolution times, enhancing customer satisfaction.

Victor Hale·May 6, 2026