BrandDeepDive

Customer Loyalty

3 articles

Diverse team collaborating around a table with transparent data visualizations, symbolizing open communication and building consumer trust.
Industry Picks

What is Brand Transparency and Why Does it Build Consumer Trust?

The Patients Deserve Price Tags Act seeks to expand reporting requirements to clinical diagnostic laboratory tests, imaging services, and ambulatory surgical centers, highlighting a systemic lack of u

Nina Kapoor·June 3, 2026
Diverse community members engaging at a local event, with visible business sponsorship, highlighting successful community involvement and brand connection.
Brand Spotlights

Boost Local Brand Visibility Through Community Engagement

When a local business consistently hosts fundraisers, sponsors events, and donates to charities, it transforms into the undisputed 'go-to' name for an entire customer base.

Stella Moreno·June 3, 2026
A visual metaphor showing companies prioritizing new customer acquisition over nurturing their existing, loyal customer base, leading to a sense of neglect.
Comparisons

Companies Boost New Customer Growth, Overlooking Loyal Customers

Despite a 20% increase in customer acquisition costs over five years, 70% of marketing budgets still target new buyers, according to Gartner Marketing Spend Survey 2024 .

Stella Moreno·May 21, 2026