Celebrity Branding

1 article

Diverse female athletes, exuding confidence, subtly modeling innovative intimates lines under athletic apparel in a modern, well-lit studio, symbolizing the fusion of sports and fashion.

Athlete-Approved Intimates Lines Emerge in Recent Brand Launches

A series of recent brand launches centered on athlete-approved intimates lines have generated a reported $15 million in combined first-quarter revenue, pointing to a new development at the intersection of sports and fashion.

Stella Moreno·April 10, 2026