BrandDeepDive

Community Building

2 articles

A diverse group of people connecting and collaborating in a vibrant community space, symbolizing authentic brand communities.
Brand Spotlights

Authentic Communities Outperform Influencer Marketing

Staples employee Oblivion (@blivxx) has amassed over 10 million views on TikTok videos simply by showcasing the brand's everyday capabilities.

Stella Moreno·August 5, 2026
Futuristic cityscape with holographic loyalty program interfaces, symbolizing the evolution of brand loyalty in 2026.
Brand Spotlights

What is the evolution of brand loyalty in 2026?

In 2026, 100% of consumers surveyed are expected to actively engage with loyalty programs they are members of, a significant jump from 91% just a year prior, according to Loyaltylion .

Stella Moreno·July 19, 2026