BrandDeepDive

Consumer Backlash

2 articles

A split image showing a high-fashion runway on one side and a dimly lit garment factory with workers on the other, symbolizing the hidden truth in fashion.
Fashion

Ethical Fashion: Transparency Key to Avoiding Consumer Backlash

Only 2% of the world's garment workers earn a fair living wage, a stark reality beneath fashion's glittering facade.

Sofia Duarte·August 14, 2026
Ethereal AI figures on a fashion runway, symbolizing the erosion of brand authenticity in AI-driven campaigns.
Fashion

AI fashion campaigns erode brand authenticity, sparking ethical AI debate.

Brand partnerships with AI social accounts plummeted by approximately 30% in the first eight months of 2025 compared to the same period in 2024, marking a sharp reversal in a once-hyped trend.

Stella Moreno·June 20, 2026