Content Strategy

8 articles

Making Brand Content Used to Take 15-20 Hours. Here's How ConteroIQ™ Does It in 2 Hours
Technology

Making Brand Content Used to Take 15-20 Hours. Here's How ConteroIQ™ Does It in 2 Hours

For small businesses and entrepreneurs, creating a week's worth of high-quality, on-brand content can consume 15 to 20 hours—a significant drain on resources. The demand for scalable, cost-efficient content automation is…

Sponsored by Contero AI·July 17, 2026
Futuristic cityscape with AI interface showing affiliate marketing data, symbolizing the impact of artificial intelligence on the industry.
Buying Guides

AI Will Reshape Affiliate Marketing, Publishers Must Adapt

AI search can answer buying questions directly and AI shopping tools can recommend merchants without sending shoppers to a commerce publisher's article, according to Practicalecommerce .

Victor Hale·June 28, 2026
Abstract visualization of AI search results transforming consumer queries and brand discovery, with data streams connecting consumers and brands.
Technology

AI Search Tools Reshape Consumer Queries, Shifting Brand Discovery

Google's AI Overviews now reach over 2.

Victor Hale·June 7, 2026
A futuristic AI interface overshadowing traditional brand website icons, symbolizing the impact of AI Overviews on search visibility and organic traffic.
Industry Picks

AI Overviews Slash Clicks, Forcing Brands to Rethink Search Visibility

Organic click-through rates plummeted by 61% on search queries where AI Overviews were present, fundamentally altering how users discover information online.

Nina Kapoor·May 10, 2026
A visual representation contrasting AI-driven brand engagement with traditional marketing methods, highlighting efficiency and human connection.
Comparisons

What is AI's role in brand engagement versus traditional strategies?

In 2023, nearly 70% of customer service specialists reported that artificial intelligence (AI) positively impacted problem resolution times, enhancing customer satisfaction.

Victor Hale·May 6, 2026
A digital storm of code and data streams swirling around a solitary lighthouse, symbolizing the volatility faced by publishers due to Google Discover updates.
Industry Picks

Google Discover Update Unleashes Unprecedented Volatility for Publishers

Approximately 24.1% of pages ranking in the top 10 fell out of the top 100 entirely following the March 2026 core update, a stark increase from 14.7% after the December update. This widespread displac

Nina Kapoor·April 22, 2026
A brand logo diminishing in prominence on a vibrant Google Discover feed, symbolizing the challenge of maintaining visibility after the 2026 algorithm update.
Industry Picks

Google Discover 2026 Update: Brands Face Visibility Decline

Google's first-ever Discover-focused algorithm update, which concluded its 21-day rollout on February 27, 2026, initially affected only English-language users in the U.

Nina Kapoor·April 20, 2026
A visual representation of Google Discover's algorithm shift, showing data streams being altered, impacting brand visibility and requiring publishers to adapt their strategies.
Industry Picks

Google Discover's Algorithm Shift: Brand Visibility Faces New Challenges

Traffic to breaking news content from Google Discover surged by 168% since November 2024, yet a recent algorithm update now demands publishers completely rethink how they capture this rapidly growing

Stella Moreno·April 19, 2026