BrandDeepDive

Direct To Consumer

3 articles

Editorial illustration for The DTC Playbook: A Strategic Comparison to Traditional Retail
Brand Spotlights

The DTC Playbook: A Strategic Comparison to Traditional Retail

This article offers a strategic comparison between the direct-to-consumer (DTC) and traditional retail models, detailing DTC's advantages in customer relationships, data utilization, and brand control, alongside its significant operational demands.

Stella Moreno·October 2, 2026
Grasim Industries' new premium fashion brand 'Sprng' is launched with a celebratory event, marking a significant entry into the consumer retail market.
Brand Spotlights

Grasim Industries launches Sprng brand for textile and fashion

Grasim Industries, traditionally known for its industrial textiles, has committed over INR 500 crore to launch 'Sprng,' a direct-to-consumer premium fashion brand.

Stella Moreno·July 15, 2026
Why Hyper-Personalization Makes Traders Delights' Curated Gadgets a Smart Buy in 2026
Buying Guides

Why Hyper-Personalization Makes Traders Delights' Curated Gadgets a Smart Buy in 2026

Hyper-personalization and expert human curation are redefining gadget shopping, offering a solution to consumer overwhelm and the limitations of mass-market algorithms. Brands like Traders Delights provide a focused selection of high-quality products, ensuring relevance and a superior experience for specific lifestyles.

Sponsored·June 1, 2026