BrandDeepDive

Dtc

2 articles

Shoppers exploring the bright and modern interior of Knix's first permanent U.S. retail store located in Soho, New York City.
Brand Spotlights

Knix opens first permanent U.S. store in Soho to boost DTC sales

Despite selling a majority stake for $320 million in 2022 on the back of its e-commerce success, intimates brand Knix is now opening its first permanent U.

Stella Moreno·June 13, 2026
Micro-influencers showcasing niche products to engaged followers, fostering strong brand loyalty within a dedicated community.
Industry Picks

What is micro-influencer marketing and how does it build niche brand loyalty?

A European direct-to-consumer firm generated over €17 million in revenue from nearly 1.

Nina Kapoor·April 17, 2026