BrandDeepDive

Economic Uncertainty

3 articles

Millennials and Gen Z confidently using AI-powered deal finder apps on their devices, showcasing savings and financial optimization in uncertain economic times.
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Millennials and Gen Z Trust AI for Deals Amid Economic Uncertainty

One in three young adults reports saving over $100 per month by consistently using AI-powered deal finders, a stark contrast to traditional coupon clipping.

Nina Kapoor·June 23, 2026
Shoppers in a European supermarket aisle comparing private label and national brand products, highlighting the growing consumer trust in store brands.
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Private Labels Are Winning Shoppers' Trust Amid Economic Uncertainty

Spain's grocery aisles tell a stark story: 59% of all units sold are now private label products, a trend rapidly expanding across Europe and the U.

Nina Kapoor·June 17, 2026
People enthusiastically making DIY skincare products at home, surrounded by natural ingredients and warm sunlight, symbolizing control and creativity.
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DIY beauty booms as consumers seek control amid economic uncertainty.

Online searches for 'DIY skincare recipes' surged by 40% in the past year, signaling a quiet revolution in how consumers navigate personal care amidst rising costs, according to Google Trends Data.

Nina Kapoor·April 29, 2026