K Pop

2 articles

BTS star Jung Kook, the new Hublot Big Bang Unico ambassador, poses confidently wearing the luxury titanium watch.

Brand Spotlights

Hublot Names BTS Star Jung Kook New Big Bang Unico Ambassador

A single Hublot Big Bang Unico Titanium watch, a model Jung Kook will represent, commands a starting price of USD 20,400.

Stella Moreno·August 15, 2026

A limited-edition Squishmallow plush toy with a microphone, surrounded by cheering young fans under concert lighting, symbolizing successful music collaborations.

Brand Spotlights

Plush Brands' Music Deals Boost Market Share Amid Shifting Perceptions

Last year, a limited-edition Squishmallow featuring a K-Pop idol's signature song sold out in under three minutes, generating $5 million in sales.

Nina Kapoor·April 20, 2026