BrandDeepDive

Loyalty Programs

4 articles

Customers engaging with a digital loyalty program, showcasing increased spending and brand connection in a modern retail setting.
Industry Picks

How Brand Loyalty Programs Boost Spending

A staggering 90% of loyalty programs report a positive return on investment, averaging 4.

Stella Moreno·May 15, 2026
A visual contrast between traditional billboard advertising and modern, interactive digital customer loyalty experiences.
Comparisons

Digital Loyalty's Experiential Rise Challenges Traditional Marketing's Grip

Starting May 1, 2026, Cathay Pacific's Asia Miles program will undergo a significant revision, sparking concerns among frequent flyers about the future value of their hard-earned points, according to

Stella Moreno·April 30, 2026
A beautifully curated subscription box filled with diverse, high-quality products, representing personalized customer experiences and enhanced brand loyalty.
Brand Spotlights

Personalized Subscription Boxes: How They Boost Brand Loyalty

The ecommerce subscription market is projected to grow 71% over the next five years, a substantial opportunity for brands to connect with consumers through personalized subscription boxes.

Stella Moreno·April 16, 2026
Illustration of diverse customers engaging with a digital loyalty program, featuring interconnected points, rewards, and data streams, symbolizing strong brand relationships and repeat business.
Industry Picks

How to Design Effective Consumer Loyalty Programs: A Complete Guide

Discover the step-by-step strategies for effective consumer loyalty programs, moving beyond simple discounts to build lasting relationships and drive repeat business in a changing market.

Nina Kapoor·April 8, 2026