Loyalty Programs
6 articles
What psychological principles drive brand loyalty program success?
Customers accelerated their coffee purchases by 20% as they progressed closer to earning a free one in a loyalty program study, according to ScienceDirect .
What is the evolution of brand loyalty in 2026?
In 2026, 100% of consumers surveyed are expected to actively engage with loyalty programs they are members of, a significant jump from 91% just a year prior, according to Loyaltylion .
How Brand Loyalty Programs Boost Spending
A staggering 90% of loyalty programs report a positive return on investment, averaging 4.
Digital Loyalty's Experiential Rise Challenges Traditional Marketing's Grip
Starting May 1, 2026, Cathay Pacific's Asia Miles program will undergo a significant revision, sparking concerns among frequent flyers about the future value of their hard-earned points, according to
Personalized Subscription Boxes: How They Boost Brand Loyalty
The ecommerce subscription market is projected to grow 71% over the next five years, a substantial opportunity for brands to connect with consumers through personalized subscription boxes.
How to Design Effective Consumer Loyalty Programs: A Complete Guide
Discover the step-by-step strategies for effective consumer loyalty programs, moving beyond simple discounts to build lasting relationships and drive repeat business in a changing market.