Market Research
8 articles
How to Choose Industries for Deep Dives: Criteria and Methods
Before a single brand is analyzed, the initial selection of target industries for deep dives involves sifting through quantitative data to pinpoint just two or three viable sectors, according to polic
How to Evaluate and Compare Brands Using Data-Driven Methods
Thirty-four percent of consumers reported they would discontinue shopping at a retailer entirely if they encountered unfair or unpredictable pricing, according to Forbes .
AI Analysis of Product Reviews Will Reshape Brand Strategy by 2026
A major consumer goods company recently redesigned its flagship product packaging based on an AI analysis of 5 million online reviews, identifying a previously overlooked consumer preference for minim
The Science of Product Reviews: How Brands Can Leverage Consumer Feedback for Innovation and Growth
Consumer-generated feedback has become an invaluable asset for brands. Learn how to systematically collect, analyze, and apply product reviews to drive innovation, refine marketing, and enhance customer experience.
The New Playbook: How Beauty Brands Leverage Data for Trend Tracking Methodologies
The way beauty brands leverage data for trend tracking methodologies is undergoing a radical transformation, moving from passive observation to predictive, data-fueled strategy. This shift is not just changing how products are marketed, but how they are conceived.
Forget Viral Moments: Why Genuine Consumer Insights Are a Brand's Only True North
In an era of ephemeral content, the most resilient brands are not built on viral moments, but on a deep understanding of fundamental human needs and behaviors.
How Evolving Consumer Insights Reshape Brand Strategy: A Complete Guide
A staggering 61% of new products fail due to a poor understanding of the customer. Here’s how evolving consumer insights can reshape your brand strategy for success.
What Are Advanced Consumer Insights Methodologies and Tools?
Discover how advanced consumer insights methodologies and tools are transforming market research. Learn to leverage AI and sophisticated data analysis to understand consumer motivations and drive business growth.