Data Analysis
5 articles
How to Choose Industries for Deep Dives: Criteria and Methods
Before a single brand is analyzed, the initial selection of target industries for deep dives involves sifting through quantitative data to pinpoint just two or three viable sectors, according to polic
Google Pinpoint research tool offers AI-powered analysis for free
A powerful AI research tool, previously limited to verified journalists, now offers 100 GB of free cloud storage and Gemini-powered analysis to anyone with a Google Account.
How to Evaluate and Compare Brands Using Data-Driven Methods
Thirty-four percent of consumers reported they would discontinue shopping at a retailer entirely if they encountered unfair or unpredictable pricing, according to Forbes .
The Science of Product Reviews: How Brands Can Leverage Consumer Feedback for Innovation and Growth
Consumer-generated feedback has become an invaluable asset for brands. Learn how to systematically collect, analyze, and apply product reviews to drive innovation, refine marketing, and enhance customer experience.
What Are Advanced Consumer Insights Methodologies and Tools?
Discover how advanced consumer insights methodologies and tools are transforming market research. Learn to leverage AI and sophisticated data analysis to understand consumer motivations and drive business growth.