BrandDeepDive

Metaverse

3 articles

A lone brand representative surveys a deserted virtual world, symbolizing the challenges brands face in the metaverse.
Brand Spotlights

What is the Metaverse and Why Do Brands Struggle With Virtual Experiences?

Global VR headset shipments fell 12% year-over-year in 2024, marking the third consecutive decline, according to TechCrunch .

Stella Moreno·August 21, 2026
A hyper-realistic virtual influencer, with millions of followers, models for a luxury brand in a futuristic digital landscape, showcasing the power of digital marketing.
Brand Spotlights

Virtual Influencers Drive Brand Collaborations: Marketing Impact Soars

Lil Miquela, a virtual influencer, commands over 3 million Instagram followers and has landed campaigns with major brands like Prada and Calvin Klein, despite not existing in the physical world.

Stella Moreno·August 16, 2026
A bustling metaverse cityscape showcasing brands with interactive virtual storefronts and avatars engaging with holographic displays, representing the future of digital brand presence.
Technology

What is Building Virtual Presence for Brands in the Metaverse?

The metaverse is poised to fundamentally transform how customers interact with brands by 2026, yet most companies haven't begun to equip their employees for this shift.

Victor Hale·July 31, 2026