BrandDeepDive

National Brands

2 articles

A split supermarket aisle showcasing generic private label products versus vibrant national brand products, illustrating the value debate.
Comparisons

Private Label vs. National Brands: The Value Debate

In 2024, private label sales reached a record $271 billion, revealing a considerable shift in consumer purchasing habits.

Victor Hale·June 17, 2026
A grocery store aisle showcasing the dominance of store brand products over national brands, highlighting a shift in consumer preference and sales growth.
Comparisons

Store brand groceries are beating national brands in sales growth.

As of March 2026, nearly a quarter of all U.

Stella Moreno·May 4, 2026