Prestige Beauty

1 article

PROYA prestige skincare products displayed prominently on a shelf inside a modern Ulta Beauty store, with shoppers browsing in the background.

PROYA US prestige skincare expansion begins at Ulta Beauty

While Target replaces its Ulta Beauty shop-in-shops with a new prestige assortment in more than 600 stores this fall, Ulta is bringing a Chinese skincare giant, Proya, into 400 of its own locations.

Nina Kapoor·August 20, 2026