BrandDeepDive

Prestige Beauty

3 articles

Shoppers receive personalized beauty advice at Target's new Beauty Studio, featuring prestige brands like mixsoon.
Beauty

mixsoon Expands to Target Beauty Studio, Elevating K-Beauty

Target, long known for its mass-market appeal, now offers personalized guidance from dedicated Beauty Advisors in its new Beauty Studio, featuring over 90 prestige brands.

Sofia Duarte·September 9, 2026
A modern Target Beauty Studio aisle filled with prestige and emerging beauty brands, showcasing a new era of accessible luxury for shoppers.
Beauty

Target's New Beauty Studio Drives Brand Discovery for Shoppers

On September 10th, Target launched a new 'Beauty Studio' destination featuring 90 prestige and emerging brands, many new to its aisles, in over 600 stores and online.

Sofia Duarte·August 26, 2026
PROYA prestige skincare products displayed prominently on a shelf inside a modern Ulta Beauty store, with shoppers browsing in the background.
Industry Picks

PROYA US prestige skincare expansion begins at Ulta Beauty

While Target replaces its Ulta Beauty shop-in-shops with a new prestige assortment in more than 600 stores this fall, Ulta is bringing a Chinese skincare giant, Proya, into 400 of its own locations.

Nina Kapoor·August 20, 2026