BrandDeepDive

Retail Strategy

2 articles

Erly Skincare bottle, minimalist design, on a clean counter, with a blurred Ulta Beauty store background and a young shopper, symbolizing the new launch.
Beauty

Ulta Beauty Launches Erly Skincare to Capture Minimalist Demand

Dermatologist-founded Erly Skincare will launch in 750 Ulta Beauty stores, marking a significant bet on the minimalist beauty trend and a key test for building brand loyalty with younger consumers.

Sofia Duarte·April 4, 2026
Models on a runway showcasing a collaborative fashion collection, blending luxury and streetwear, with dramatic lighting and subtle brand logos in the background.
Fashion

How Successful Fashion Brand Collaborations Work: A Complete Guide

The art of the fashion brand collaboration has become a cornerstone of the industry, but these blockbuster partnerships are anything but accidental. Here's a step-by-step guide on how they work.

Sofia Duarte·April 1, 2026