Pricing Strategy
9 articles
What psychological biases keep customers loyal to brands?
Nearly three out of four customers can be swayed to stay loyal to a brand simply by optimizing pricing models and strategies.
Brands Shift Pricing to Precision Amidst Slower Consumer Spending
In the first half of 2026, transactions declined 7% year-over-year while the average order value (AOV) jumped 16%, from $111 to $130, according to Marketing Communication News .
Box's AI Leap: Global Workflow Tools in 2026
Box launched a new AI Units meter on October 20, 2025, priced at $10 per 1,000 units with a 10,000 annual minimum, according to Peony .
CPG Innovation Trends: Natural Products Face Affordability Challenge
Mars has unveiled its artificial-color-free M&Ms, with two iconic colors, brown and blue, missing due to the current lack of natural alternatives, according to FoodNavigator .
Private Label vs. National Brands: The Value Debate
In 2024, private label sales reached a record $271 billion, revealing a considerable shift in consumer purchasing habits.
Oura's Subscription Strategy: Pricing and Market Impact
An Oura Ring, costing hundreds of dollars upfront, requires an additional $5.
How Psychological Triggers Shape Consumer Decisions
Ninety-one percent of customers have already noticed price increases, according to Glossy , putting immense pressure on established brand loyalties.
What is AI Price Tracking and How It Impacts E-commerce?
Pricing teams using AI-powered tools save an average of 20 hours per week, allowing instant reaction to market shifts.
How to Build Effective Brand Positioning in Crowded Markets
Brands with consistently clear positioning generate 10-20% more revenue on average, according to Evolare's findings.