BrandDeepDive

Sephora

5 articles

Stylish Gen X women confidently exploring and purchasing beauty products in a bright, modern Sephora store, showcasing their influence on the beauty market.
Beauty

Generation X fuels double-digit growth for a beauty brand at Sephora

Sarah Creal Beauty, a brand explicitly for 'babes 40+', is experiencing double-digit growth at Sephora, according to ELLE .

Sofia Duarte·April 26, 2026
A young girl gazes at a makeup store, her reflection conveying mixed emotions, while shadowy figures represent regulatory oversight on tween beauty marketing.
Brand Spotlights

Tween Beauty Culture's Growing Grip on Brands Faces Regulatory Scrutiny

Italian regulators are investigating beauty giants Sephora and Benefit Cosmetics.

Stella Moreno·April 24, 2026
Sephora store interior during the Savings Event, showcasing a wide array of beauty products and shoppers enjoying discounts.
Beauty

Sephora Savings Event 2026 Offers Beauty Deals on Top Brands

During the Sephora Spring Savings Event, top-tier Rouge members unlock a 20% sitewide discount on most items.

Sofia Duarte·April 17, 2026
A vibrant Sephora store interior during the Spring Savings Event, showcasing beauty products and shoppers.
Beauty

Sephora Savings Event 2026 offers beauty deals April 10-20

While Sephora's Spring Savings Event promises up to 30% off on popular beauty products, only its most loyal VIB Rouge members gain early access and the highest general discount.

Sofia Duarte·April 16, 2026
A luxurious display of top beauty products, including Dyson and Sol de Janeiro, arranged for the Sephora Spring Savings Event.
Beauty

Sephora Spring Savings Event: Editor Picks Highlight Top Deals

Sephora's Spring Savings Event for 2026 is currently active, offering discounts up to 20% on top brands like Dyson and Sol de Janeiro.

Sofia Duarte·April 15, 2026