BrandDeepDive

Social Media Influence

2 articles

A young child looking overwhelmed by a vast collection of adult-oriented skincare products, symbolizing the pressures of Gen Alpha's skincare boom.
Fashion

Gen Alpha's Skincare Boom Demands Ethical Marketing, Not Harmful Ingredients.

Despite Ever-eden's October launch as the first skincare brand developed specifically for children under 14 by paediatric dermatologists, Generation Alpha is increasingly influenced by social media to

Stella Moreno·May 12, 2026
A visually rich scene illustrating the complex process of fashion trend emergence, blending cultural influences, digital media, and color forecasting.
Fashion

How Do Fashion Trends Emerge and Become Popular?

Pantone has already named 'mocha mousse' as its 'color of the year' for 2025, a prediction made years before the shade will appear on racks.

Sofia Duarte·April 21, 2026