Social Media Influence

1 article

A visually rich scene illustrating the complex process of fashion trend emergence, blending cultural influences, digital media, and color forecasting.

How Do Fashion Trends Emerge and Become Popular?

Pantone has already named 'mocha mousse' as its 'color of the year' for 2025, a prediction made years before the shade will appear on racks.

Sofia Duarte·April 21, 2026