Wgsn

2 articles

A fashion designer in a futuristic studio observing holographic AI trend forecasts, showcasing the intersection of technology and creative design.

How AI Works in Fashion Trend Forecasting

WGSN's proprietary TrendCurve AI model now claims 94% accuracy for fashion forecasts up to a year ahead, a level of precision previously unimaginable in an industry driven by fleeting trends.

Sofia Duarte·May 20, 2026

Fashion

How Do Fashion Trends Emerge and Become Popular?

Pantone has already named 'mocha mousse' as its 'color of the year' for 2025, a prediction made years before the shade will appear on racks.

Sofia Duarte·April 21, 2026