Youth Culture

3 articles

The Jamahiriya and the Wider Rise of Culturally Rooted Streetwear

Streetwear's global map is expanding as independent labels, like The Jamahiriya, draw more openly from their own cultures and communities, particularly highlighting the rise of culturally rooted streetwear in the Middle East. This shift allows homegrown brands to create designs rooted in local identities, moving beyond Western influences.

Sponsored by The Jamahiriya·September 9, 2026

Soccer star Lamine Yamal in an American Eagle jersey celebrates on a soccer field during a World Cup match, with a blurred cheering crowd in the background.

Brand Spotlights

American Eagle Kicks Off Lamine Yamal Partnership for World Cup Buzz

American Eagle, facing a 2% decline in comparable sales in Q1 2026, has just launched its first campaign with 18-year-old soccer sensation Lamine Yamal, part of the longest partnership deal in the com

Stella Moreno·June 10, 2026

Young adults enjoying functional beverages in a futuristic city, symbolizing the shift away from traditional alcohol consumption.

Industry Picks

Functional Beverage Surge: Market Poised to Hit $300 Billion

In just ten years, the percentage of young adults aged 18 to 25 consuming alcohol plummeted by 10 percentage points, from 59.

Nina Kapoor·April 19, 2026