The Rivian R2 Performance Launch Edition, starting at $57,990, boasts 656 horsepower and a 3.6-second 0-60 mph time, directly challenging established EV SUVs with a compelling blend of power and price, according to Electrek and Rivian. This positions the R2 as a formidable contender in the premium EV segment.
However, Rivian is launching this high-performance R2 model now, but its most affordable variants, crucial for broader market appeal, will not be available until late 2027.
Rivian is strategically targeting the premium end of the mid-size EV SUV market first to build momentum and brand perception, but its long-term success hinges on its ability to scale production and deliver the lower-priced R2 models on time.
A Spectrum of Performance and Price
The R2 Performance variant is listed at $59,485 by Car and Driver, equipped with two electric motors producing 656 horsepower and 609 pound-feet of torque, achieving 0-60 mph in 3.6 seconds. The $59,485 pricing contrasts with the $57,990 Launch Edition price reported by Electrek and Rivian, suggesting a specific introductory offer or configuration difference for initial sales.
The R2 Performance variant's 88-kWh battery offers an EPA-estimated range of up to 330 miles and a max fast-charging rate of 230 kilowatts, Car and Driver reports. The R2 Premium variant, priced at $55,485, includes a dual-motor setup delivering 450 horsepower and 537 pound-feet of torque, resulting in a 0-60 mph time of 4.6 seconds, according to Car and Driver. For a relatively small price increase of $4,000, the Performance model offers a significant boost in horsepower and acceleration, presenting a strong value proposition for enthusiasts.
The R2 Standard model, expected in 2027, will be priced at $49,985 with a single-motor, rear-wheel-drive powertrain producing 350 horsepower and 355 pound-feet, with an internally estimated range of 345 miles, Car and Driver states. The 345-mile estimated range for the base model surpasses the R2 Performance's 330-mile EPA rating, indicating a deliberate efficiency focus for the entry-level offering to broaden market appeal.
