Ai In Marketing
7 articles
What Are Ethical AI Principles in Brand Communication for Consumer Trust?
Only one-third of consumers currently trust generative AI, despite its rapid integration into brand communications.
Virtual influencers create an authenticity paradox, costing brands trust.
Despite 88% of consumers stating authenticity is paramount in influencer marketing, brands increasingly turn to AI-generated virtual influencers.
What is social search and AEO for brands on Instagram?
A brand can establish a professional presence on Instagram in minutes, quickly entering the arena of social search and AEO for brands on Instagram in 2026.
Brands to Use Conversational AI for Customer Journeys by 2026
Despite a growing desire for authentic, real-world interactions, consumers in 2026 increasingly entrust AI agents with their shopping lists and travel itineraries.
Macro vs. Micro: Influencer Marketing Trends Show Authenticity Outpacing Reach
Macro-influencers, boasting over 500,000 followers, can command up to $150,000 for a single post, Influenceflow reports.
What Are the Best Practices for Ethical AI in Marketing and Advertising?
As brands increasingly integrate AI, ethical considerations in marketing and advertising are paramount for building and maintaining consumer trust. This guide explores best practices for fairness, transparency, and accountability in an algorithmically-driven world.
Aerie's AI Ban: Why Authentic Brand Storytelling Is the Ultimate Differentiator
In an era saturated with AI, authentic brand storytelling is a necessity. Aerie's pledge to ban AI-generated people from its marketing by October 2025 declares humanity as the ultimate differentiator.