BrandDeepDive

Transparency

2 articles

Hand holding an ethically sourced botanical ingredient, symbolizing transparency and natural beauty in skincare.
Industry Picks

Consumers Will Pay More For Skincare That Proves Its Ethical Sourcing

71% of consumers are now willing to pay more for skincare and wellness products if brands fully disclose the source and impact of their ingredients.

Nina Kapoor·June 5, 2026
Consumers engaging with a transparent brand interface, highlighting authentic connections and trust in a digital-first world.
Industry Picks

Brands Embrace Transparency to Meet Demanding Consumers in 2026

Facing fragmented audiences and rising acquisition costs, brands are now treating individual creators not as temporary ad buys, but as critical, long-term extensions of their core growth strategy.

Nina Kapoor·June 3, 2026