Corporate Social Responsibility
10 articles
Why sustainable business practices boost brand reputation
52% of consumers tend to trust companies more that publicly share long-term sustainability and corporate social responsibility goals, according to EY .
What Is a B Corp and Why Does Ethical Sourcing Matter in 2026?
B Lab, the organization overseeing B Corp certification, has implemented the most significant overhaul of its standards in its 19-year history, demanding "non-negotiable" ethical commitments from comp
What Is the Triple Bottom Line and Why Does It Matter for Brands?
Despite 62% of Canadians expressing a willingness to pay a 20% premium for sustainable goods and services, nearly half of all consumers remain skeptical about the authenticity of sustainability...
What is Integrating Brand Purpose with ESG and Why It Matters?
Patagonia, a company valued in the billions, recently sold all its shares to 'planet earth,' making Earth its only shareholder, as reported by Wildwitdesign .
Supply Chain Transparency: Impact on Brand Reputation
A staggering 54% of 1,700 companies surveyed admitted they had no visibility at all into their own supply chains, according to MIT Sloan .
How to Integrate Social and Environmental Values into Business Operations
A recent study found that while 85% of consumers expect brands to be socially responsible, only 15% believe companies are genuinely committed to it.
Visa Taps Jason Sudeikis for 2026 World Cup 'Tap In' Campaign
Ted Lasso star Jason Sudeikis spearheads Visa's 2026 World Cup campaign, 'Tap In', a marketing initiative that also commits $600,000 to North American small businesses, according to The New York Times
What are ethical supply chain considerations for brands?
In the mid-1990s, a Swedish documentary exposing child labor in Pakistan's rug industry directly implicated IKEA, a company that had grown into the world's largest specialized furniture retailer throu
PepsiCo Withdraws Sponsorship From UK Festival Headlined by Kanye West
PepsiCo has pulled its sponsorship from a major UK music festival following the announcement of Kanye West as a headliner. This decision puts a spotlight on brand risk management and its potential impact on the company's valuation.
What Is Supply Chain Transparency and Why It Matters for Brand Trust
Supply chain transparency is no longer a 'nice-to-have' but a non-negotiable element of brand integrity. It builds consumer trust, enhances reputation, and delivers tangible business value in today's conscious marketplace.