Brand Reputation
13 articles
What Are Product Review Management Strategies for Brands?
In 2020 alone, TripAdvisor removed over 2 million fake review submissions.
AI Erodes Consumer Trust in Online Reviews, But Solutions Offer Hope
In 2024, the Federal Trade Commission (FTC) prohibited companies from buying or selling online reviews, or having employees write fake ones, according to PCMag .
What Are Ethical AI Principles in Brand Communication for Consumer Trust?
Only one-third of consumers currently trust generative AI, despite its rapid integration into brand communications.
AI backlash danger for brands grows as public rebels
From booed commencement speakers to blocked data centers, a palpable public rebellion against artificial intelligence is rapidly gaining ground across America.
What is Greenwashing and How Can Businesses Avoid It in 2026?
Europe's legal system is actively penalizing companies for unsubstantiated environmental claims.
AI Overviews Slash Organic CTR by 61%, Sparking Brand Reputation Crisis
Organic Click-Through Rate (CTR) for queries with AI Overviews present has plummeted by 61%, signaling a seismic shift in how users interact with Google search results.
Sustainable packaging's impact on consumer purchasing
Despite promoting bottles made with 25% marine plastic, Coca-Cola remains the world's biggest plastic polluter, according to The Guardian .
What is the psychology of brand trust in the digital age?
As digital transactions surge, so does the risk of online fraud and security breaches, eroding the very foundation of consumer trust.
What is a resilient brand identity and how do you build it?
Organizations that fail to address emerging issues like lack of transparency, deceptive marketing, and unethical data handling face immediate reputational damage, reduced customer loyalty, and signifi
What are ethical supply chain considerations for brands?
In the mid-1990s, a Swedish documentary exposing child labor in Pakistan's rug industry directly implicated IKEA, a company that had grown into the world's largest specialized furniture retailer throu
UpGuard's Digital Trust Rankings Redefine Brand Reputation Standards
Companies with an UpGuard score below 70 experienced a 15% drop in new customer inquiries within a quarter of their score becoming public, according to CyberTrust Institute.
Beyond Damage Control: Why Authentic Brand Investigations Are Non-Negotiable for Trust
The recent investigation into UK firms for alleged 'fake review failings' highlights a critical need for corporate accountability. Consumer trust now depends on transparent and authentic brand investigations that prioritize genuine action over damage control.
The 7 Best Online Reputation Management Tools for Brands in 2026
This guide breaks down the top online reputation management tools for brands in 2026, helping marketing and PR professionals effectively monitor conversations, manage reviews, and mitigate reputational risks. Discover the best platforms tailored for various business sizes and needs.