BrandDeepDive

Ellen Macarthur Foundation

2 articles

A stark contrast between a mountain of discarded clothes and a small, curated rack of sustainable fashion items, symbolizing the challenges and potential of circular fashion.
Fashion

Circular Fashion: Principles, Flaws, and Sustainable Wardrobes

Every second, the equivalent of a rubbish truckload of clothes is either burnt or buried in a landfill, a stark consequence of the fashion industry's linear production model, according to the Ellen Ma

Sofia Duarte·April 14, 2026
An innovative fashion factory demonstrating circular economy principles, with workers recycling textiles and advanced machinery creating new garments in a sustainable, waste-free environment.
Fashion

What Is the Circular Economy in Fashion? An Implementation Guide for Brands

The fashion industry is shifting from a linear 'take-make-waste' model to a circular economy. This guide explores how brands can implement circular principles to eliminate waste, circulate materials, and regenerate nature.

Sofia Duarte·March 30, 2026