BrandDeepDive

Inflation

3 articles

Romanian consumers in a supermarket aisle, looking concerned at empty shelves and high prices due to inflation.
Brand Spotlights

Romanian Consumers Prioritize Price Amid Inflationary Pressures

Nearly half of Romanian consumers (48%) have abandoned certain food products to cope with relentless price increases.

Stella Moreno·June 16, 2026
Visual representation of US inflation at 3.8%, the fastest pace in three years, with a backdrop of American economic activity.
Brand Spotlights

US inflation accelerates to 3.8%, fastest pace in three years

In April, US households saw their disposable income drop for the third consecutive month, even as overall consumer spending ticked up.

Stella Moreno·May 30, 2026
A diverse group of consumers in a supermarket, some appearing stressed by product prices, others subtly protesting, illustrating the link between low-income spending power and brand boycotts.
Industry Picks

Report Links Consumer Boycotts to Low-Income Spending Power

A recent report highlights a significant correlation between households with reduced spending power and their increased participation in brand boycotts. These boycotts are largely triggered by concerns over unfair pricing strategies.

Nina Kapoor·April 7, 2026