Nike
4 articles
Nike's 'So Win' Campaign Among Best This Week
LeBron James, Carlos Alcaraz, and Saquon Barkley headline Nike's latest global campaign, uniting a diverse roster of athletes under a single, philosophical message that reframes greatness as a choice.
Nike and Adidas wage cultural relevance war in 2026
In the span of just one month, both Adidas and Nike dropped six-minute cinematic short films starring A-list celebrities and soccer legends, initiating an unprecedented marketing clash ahead of the Wo
Knix names ex-Nike marketer Cyntia Leo its new Chief Marketing Officer
On May 27, Knix, an intimate apparel brand, brought on former Nike marketing executive Cyntia Leo as its new chief marketing officer, signaling a direct challenge to the $1 billion U.
Nike's World Cup 2026 marketing playbook strategy
Despite a 35 percent year-over-year profit drop to $520 million in the December–February quarter, Nike is betting on a new World Cup 2026 marketing playbook.