BrandDeepDive

Pantone

2 articles

A visual representation of the accelerated fashion trend lifecycle, from runway to digital influence and retail.
Fashion

How Does the Fashion Trend Lifecycle Work Now?

Pantone's declaration of Mocha Mousse (17-1230) as the 2025 Color of the Year isn't just a forecast; it's a guaranteed 9% visibility surge worldwide, according to Heuritech .

Sofia Duarte·June 21, 2026
A visually rich scene illustrating the complex process of fashion trend emergence, blending cultural influences, digital media, and color forecasting.
Fashion

How Do Fashion Trends Emerge and Become Popular?

Pantone has already named 'mocha mousse' as its 'color of the year' for 2025, a prediction made years before the shade will appear on racks.

Sofia Duarte·April 21, 2026